WHAT IS AR?


Augmented Reality is a new technology which creates an interaction between the real world and digital content. Thus one can project and see digital objects, images or videos in the real world environment.

This is typically done through the use of smartphones, tablets and personal computers. The AR technology creates a unique experience where the user is no longer constrained by the limitations of the virtual reality but can rather interact with the real world environment while still using the benefits of digital technology to enhance the world.